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The Contingency Insurance Industry is a specialized group of individuals that deal with insurance products that usually fall outside of the more easily recognized property, marine,
casualty, and financial services departments of most companies. Contingency
Products were originally underwritten in the London Market and include; Non
Appearance, Cancellation Coverage, Transmission Failure, Prize Indemnity,
Contract Bonus, Weather, Moral Turpitude, Redemption, and many other esoteric
coverages. NACA is represented worldwide and is supported by the respected
leadership of the Contingency community. The insurance products and services
provided by this industry can and do have just as profound an effect on protecting
a clients balance sheet from loss as do many of the standard coverage's.
Contingency
Definitions
Prize Indemnity
Probably our broadest classes of business, these products, allow clients to
insure cash prizes and give away products to their customers through creative
promotions. To be insurable, winning the prize must be the result of a fortuitous
event. Promotions increase revenue, build customer loyalty, and establish
brand awareness.
Hole In One
Probably considered the first coverage that many people will state “oh! Hole
in One Coverage” rather than Prize Indemnity. Participant's in a golf tournment
win an insured prize when they shoot a “hole in one”.
Sweepstakes/Seeded Games
A contest in which game pieces are distributed or sold, an number of winners
is seeded in the entire population, and the possible winner is either claimed
or chosen in a random drawing. You are insuring the winning token will never
be discovered, or that it will not be drawn from the total possible.
Lotteries
Insuring that the grand prize amount offered will not be paid out before it
is funded. In some cases, insurance is combined with the contestant's funds,
as the coverage will take the form of purchased lottery entries.
Sporting Events
A chosen or randomly chosen person completing some sort of sporting activity
such as sinking a half-court basketball shot, kicking a field goal, or hitting
a puck through a small hole. Sporting Event coverage is insuring, in most
cases, the person's inability to complete the task.
Non Participatory-Sporting Event
A pre-chosen or randomly chosen contestant wins a prize because of the success
of a sporting activity of a team or person. Several examples are when racecar
drivers win specific races, people break records, and teams win championships.
Usually the prize is paid out to a random spectator, should the team or player
meet the qualifications.
Guessing Games
A person has the opportunity to guess a known result to win, such as entering
a sequence of numbers, or guessing the number of golf balls in a car.
Redemption Games / Over Redemption
A total number of units are sent out, and persons are able to redeem prizes
within a specific period of time. You are underwriting the fact that the winner
may be lost or that the prizes will not be redeemed in time, such as finding
the $1,000,000 M & M package, finding a winning bottle cap. Over redemption
is coverage in which you hope that the insured does not receive more than
the expected number of coupons redeemed causing a large monetary burden to
the insured. Companies will put out millions of dollars in coupons, such as
$100,000,000, although the actual redemption rate is expected at $1,000,000,
the insured may elect to insure the next $1 or 2,000,000 just in case their
redemption calculation is wrong.
Game Shows
Contestants answer questions; either multiple choice, straight questions,
or against other contestants. You are reviewing the expected payouts or the
ability of the contestants to be defeated. Examples are television programs
such as Millionaire, Greed, 21 and Winning Lines.
Web Site Lotteries & Games
Many of the foregone are now showing up on the Internet. The overall underwriting
review is very much the same except the sheer number of potential entries
and the ability to breach security. Products seen have been lotteries, games
of chance, redemption games, or choosing sporting outcomes.
Weather
Often used in conjunction with event cancellation coverage, weather policies
pay the insured if poor weather occurs during a predetermined day and time.
Rain, snow, wind, lightning, or National Weather Service warnings/watches
could all be used as circumstances that trigger coverage under these policies.
Weather is also used in promotions to trigger an event outside the control
of the sponsor, which would allow a prize to be won, and/or redemption to
occur.
Transmission Failure & Preemption
This coverage protects a client's television advertising dollars or other
revenue should the signal be interrupted or preempted. Coverage is structured
to cover a specific televised event or period of time. The cause of the interruption
must be beyond the control of the insured. This could be segmented or catastrophic
coverage. Pre-emption cover can be within the insureds control if a National
Network as long as it is due to a National or International event.
Event Cancellation
This coverage reimburses the client for expenses and/or revenue from concerts,
conventions, or other special events that must be postponed or curtailed for
uncontrollable reasons. Ticket refunds, reduced attendance, and contractual
obligations can also be covered.
Non-Appearance
This product provides business income protection to a company if their high
profile, revenue/attention-generating performer misses a scheduled event.
Perils such as accident, sickness, family catastrophe, extortion, and incarceration
are included in this cover. The sum insured contemplates the performer's fee
and expenses as well as indirect revenue correlated to their appearance, such
as ticket sale, parking, concessions, and merchandising.
Political Risk
Coverage for a specific peril that could cause an event to be cancelled. This
is often written with event cancellation, however can be written on a specified
basis. The coverage typically will include abandonment, delay, repatriation
and other exposures that are specific to the event that is being covered.
This coverage will be rated with limited time available to bind because world
events constantly change.
Reduction in Yield
This product protects an organization's bottom line in the event that projected
revenue derived from ticket sales or visitors is not reached as a result of
a covered peril. Reduction in yield protection is especially valuable for
our amusement park, casino, and resort clientele. A 'value per attendee' is
agreed upon with the underwriter on an upfront basis, as is the projected
attendance. Should the attendance figure fall below the projected level due
to a covered peril, the policy will respond up to its limit.
Death and Disgrace
Standard definitions of disgrace involve the insured individual committing
a criminal act or any other act against public interest and/or the individual
committing an offense against public taste or “decency”. This provision is
typically contained as an “out” clause in most sponsor endorsement agreements.
Coverage can be secured to protect the revenue that would be otherwise lost
should a situation of this nature occur.
A contract could be established to cover the “potential” lost income from
a sponsor, contractual obligation of a team or the direct loss of income for an individual/player.
Certain acts are deemed uninsurable, however the wording and structure of
a contract can minimize exposure for all parties.
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